Sentimen Analisis Review Aplikasi Cek Bansos Pada Google Play Store Menggunakan Metode Naïve Bayes

Abstract

The Ministry of Social Affairs has made a new breakthrough in facilitating the public in checking social assistance recipients, namely the social assistance check application. User reviews can be used to find out whether the application provides benefits to the community or not. However, these reviews need to be processed using sentiment analysis. Then to do sentiment analysis requires machine learning. One method that includes machine learning is Naïve Bayes. The purpose of this research is to implement the Naïve Bayes method in conducting sentiment analysis and find out whether the social assistance check application is beneficial to society based on the results of sentiment analysis. In this study, two categories of sentiment are used, namely positive and negative. The author collects by crawling using the Google Play Scrapper library. The results of crawling data obtained as many as 4000 data. The results showed that the actual data that had been labeled using Textblob resulted in 987 negative label reviews and 628 positive label reviews. Meanwhile, the Naïve Bayes method is able to analyze the review sentiment of the social assistance check application with the results of 1181 negative sentiments and 434 positive sentiments. The Naïve Bayes model has a good accuracy rate of 0.77 or 77% in analyzing sentiment for social assistance check application reviews.